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The Rise of the Foodie
Over the last few years, we’ve seen a rise in the foodie demographic. From the growing popularity of cooking shows like Top Chef, celebrity chefs, specialty dining (gourmet restaurants, farm-to-table,...
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Mobile Couponing
According to the Borrell Associates, mobile couponing is “the fastest growing and most obvious mobile marketing application.” Mobile coupon spending is growing at an average cumulative rate of nearly...
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The Marrying Kind: Tips on marketing to brides
Even in this downtrodden economy, the wedding industry has remained a lucrative business. While it did take a hit during the 2008 recession, Bookmorebrides.com reports that it’s beginning to see signs...
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Newspapers in Education Brings in Revenue for Newspapers
Newspapers in Education is a great program to spread awareness of newspapers and help educate kids at the same time. However, for the most part, it’s chiefly editorial based. So, you may be asking...
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The Parent Trap: Attracting the divided attention of parents
Getting a parent’s attention is a difficult task. It is divided between work, kids and the possibility of a social life. For advertisers, and newspapers alike, it’s important to thoroughly investigate...
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Job Fairs Go Soft: Increase revenue with this unique approach
In the pursuit of increasing revenue in recruitment sections at the 2012 SCAMA conference, the conversation turned to career fairs. Like everything else, newspapers are looking for innovative spins on...
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Developing a Social Media Plan
Social media is here to stay and it’s time to join the party. A strategic and mindful approach to social media can allow you to reach your audience in new, more personable ways, maintain the business...
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Active Marketing
The active lifestyle demographic is a lucrative and growing market. Because it encompasses such a wide variety of audiences, it offers you a huge range of marketing opportunities. As we’ve mentioned...
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New Chauncey Housing Incorporated: Stabilizing and preserving neighborhood...
Nestled just off of Purdue University’s bustling campus, New Chauncey Housing Incorporated works to keep the West Lafayette, Ind., neighborhood of New Chauncey a vibrant place to live. The non-profit...
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Social Media Marketing: Take your marketing to the next level
“What is the one thing we don’t leave home without?” asked Marki Lemons-Ryhal as she opened the “Raise Your Social Media Marketing to the Next Level” forum at the 2012 NAR® conference in Orlando, Fla....
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